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April 30, 2010
This for That

The concept of "This for That" has been around since the invention of time.  In the Bible, this is sometimes called "an eye for an eye" and in ancient Rome the Latin term "quid pro quo" is literally translated to mean "this for that".
Let’s say you go and visit a peanut vendor on the streets of New York.  You give the vendor $1.00 and they hand you a small bag of peanuts...a transaction in its simplest form...something for something...this for that.
In the above example, there is no time lag between what you do and what you get.
Now let’s stretch out the time frame just a bit.  Instead of visiting the peanut vendor, you decide to have lunch at a local diner. You eat your meal...wait a bit of time...the server brings your check and you pay for your meal.  This...wait a short time...that.
Now let’s say you want to enroll in college.  You pay for your education with a good deal of money and four years of your life.  However, over the course of the next 40 years, your college degree allows you to earn more income than you would have received with just a high school diploma.  This....wait a long time...that.
We understand this concept. It’s a relative easy calculation. Return on investment.  This is the rule that many of us live our lives.

Well most of us...

Yesterday I attended the funeral of Violet Hykal.  She lived to be the age of 99.  She was married to the same man, Fred, for over sixty year.  Together they had 4 children, 19 grandchildren, 28 great-grandchildren and 19 great-great-grandchildren. 

She had lived in the same house since 1942.  As I walked through her modest home after the funeral, I couldn’t help but notice that the walls were adorned with hundreds of certificates of appreciation, proclamations from the city, awards, and citations for her endless volunteer work to her community. She spent most of her life caring for her family, her church and our community. 
For 99 years Violet Hykal gave the world a lot of "this" but she wanted no "that" in return (except perhaps the trust, friendship, admiration, and gratitude of others). For her, the term quid pro quo had no meaning.  It wasn’t a simple equation...
She gave a lot of this...and we got a lot of that because of it...
The world needs a lot more Violet Hykals.

Thank you very much for your continued support of OptiFuse as we try to remember those who give more than they take.


Jim Kalb
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